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Watch the Campaign Films Here

 

For the Collection 1 campaign, we took the concept on the road to speak to the modern-day cowboys; leader, organizers and rebels who are working to make a change in their respective communities. The Chicago leg of the campaign features Precious Blood Ministry, Ameena Matthews of Violence Interrupters and Good Kid Mad City featuring Vic Mensa. The Baltimore leg of the campaign features Valencia D. Clay and The Cowgirls of Color. The Los Angeles leg of the campaign features Angela Rye and the Compton Cowboys. The Brooklyn leg features Nadia Lopez of Mott Hall Bridges Academy. 

 

Creative Director: Kerby Jean-Raymond

Photographed by: rubberband. 

Stylist: Eric McNeal

Art Director: Anthony Konigbagbe

Hair + MUA: Nigella Miller

Producer: Asha Efia