ELLE – AS USA AS U': Black History At Pyer Moss, Kerby Jean-Raymond of Pyer Moss took his first foray into womenswear with a soulful exploration of American blackness

ELLE – AS USA AS U': Black History At Pyer Moss, Kerby Jean-Raymond of Pyer Moss took his first foray into womenswear with a soulful exploration of American blackness

The designer and founder of Pyer Moss utilised the hyper-masculine, white American, Hollywood ideal of the cowboy and reframed it on black bodies. The implicit message of this radical retelling was, helpfully, emblazoned on the back of some of the headwear and joggers, which read, 'AS USA AS U.' – Daisy Murray

 

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