The collection is the beginning of our journey in telling the story of underrepresented groups of Americans. We’re starting the conversation and this new direction for the brand by first speaking about the original American cowboy,” Raymond said in a press release. “The phrase cowboy, which was meant to be demeaning and derogatory is being re-seen as regal and spiritual. Our hope is to continue to challenge traditional narratives of minority groups in this country and tell uplifting stories within our work, which encourage inclusion.