This year Hennessy, the crown jewel of LVMH, launched the fifth chapter of its award-winning V.S “Wild Rabbit” campaign. This new collection brings to life the spirit of Hennessy’s “Never stop. Never settle.” mantra through the remarkable, yet widely unknown, story of world champion cyclist Marshall “Major” Taylor. To celebrate Taylor’s impressive legacy, Hennessy collaborated with contemporary visionaries in music, art, fashion and philanthropy who have been moved by the pioneer’s story. One of those visionaries is designer Kerby Jean-Raymond of Pyer Moss. Known for his refined nostalgic sportswear themes across motocross and cycling collections, Jean-Raymond designed a bespoke cycling-inspired apparel line titled “MMT140 by Pyer Moss”.