WE TOOK THE COLLECTION 1 CAMPAIGN CONCEPT ON THE ROAD TO SPEAK TO MODERN-DAY COWBOYS; LEADERS, ORGANIZERS AND REBELS WHO ARE WORKING TO MAKE A CHANGE IN THEIR RESPECTIVE COMMUNITIES.
THE CHICAGO LEG OF THE CAMPAIGN FEATURES PRECIOUS BLOOD MINISTRY, AMEENA MATTHEWS OF VIOLENCE INTERRUPTERS AND GOOD KID MAD CITY FEATURING VIC MENSA.
THE BALTIMORE LEG OF THE CAMPAIGN FEATURES VALENCIA D. CLAY AND THE COWGIRLS OF COLOR.
THE LOS ANGELES LEG OF THE CAMPAIGN FEATURES ANGELA RYE AND THE COMPTON COWBOYS.
THE BROOKLYN LEG FEATURES NADIA LOPEZ OF MOTT HALL BRIDGES ACADEMY.
THANK YOU TO ALL WHO CONTRIBUTED THEIR STORIES INTENTIONALLY, TO BRING AWARENESS AND EVOLUTION.
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| Creative Director | Kerby Jean-Raymond |
| Photography | rubberband. |
| Artistic Director | Anthony Konigbagbe |
| Stylist | Eric McNeal |
| Hair + MUA | Nigella Miller |
| Producer |
Asha Efia |
