| Creative Direction | Kerby Jean Raymond |
| The Yellow Video |
We're cleansing the energy. "...Family Business" Starring Vic Mensa. Video by All Rights Ain't Reserved. |
| The Blue Video |
"Death..." Starring Kari Faux. Video by All Rights Ain't Reserved. |
| The Red Video |
"The New Identity" starring Eddie Opara of Pentagram Design. Mr. Opara is a legendary and award winning graphic designer. He has been a partner at Pentagram for just under a decade. Eddie was tasked with reimagining our branding and word marks. After 6 rounds of edits, we're here. Thank you Eddie and everyone at Pentagram for helping us create our fresh start! Video by Tom Vogel. |
